Our Story

Luxury Apparel for Pampered Pooches

Mr Soft Top is New Zealand's premier producer of high-quality dog clothing, bedding, and accessories. We offer a wide range of products, including tees, coats, raincoats, sweaters, and accessories, all designed and crafted in New Zealand using premium merino, wool, cotton, and lycra fabrics and yarns.

Founded in 2005 by designer and owner Rachael Staples, Mr Soft Top began with custom-made, hand-knitted sweaters. Since then, we've expanded our collection to include everything your dog needs for a stylish wardrobe.  We're continually growing and evolving our range each year to meet the needs of our discerning customers.


Mr Soft Top now offers a diverse collection, including merino and cotton tees, woolen coats, raincoats, Lycra sun protection tees, and a variety of fun cotton and spandex tops. Pooches from around the globe enjoy our garments year-round.

We place a high emphasis on wool in our range because it provides the perfect layer of warmth for your pup. From a sustainability perspective, wool is the ultimate environmentally friendly natural product. Our yarns are sourced from small boutique suppliers throughout New Zealand, ensuring quality and sustainability.

Thank you for visiting our store. We are confident that you and your pooch will love our garments as much as we love making them.